Monday, August 24, 2020

Free Essays on Corvettes Vs. U Boats

How does today’s present day media contrast with past papers? How might past occasions be shrouded in today’s papers? What spot would papers have if the Battle of the Atlantic pursued on today? How do today’s papers contrast with computerized media? A long time from now will it be the printed page that students of history go to for data. The utilization of papers as essential reports has qualities and shortcomings that must be surveyed to decide their convenience to students of history for explore. War time papers were one-sided and edited to be utilized as promulgation to impact open observation. During World War Two it was Canada that was called upon by the partners to give the majority of the security for dealer escorts over the Atlantic. The effects of the Canadian military recorded by Canadian papers during wartime will be appeared to positively affect the assurance of the number of inhabitants in Canada and demonstrated that Canada was making an indispensab le commitment to the Allied war exertion. By first breaking down the positives and afterward the negatives of utilizing Canadian papers from 1939-1946 as chronicled sources, with supporting proof from auxiliary sources It will be indicated that Canada’s endeavors against German U-vessels during World War Two was a fundamental part in the Allies triumph. what's more, without Canada’s insurance of the Atlantic escorts , triumph might not have been accomplished. POSITIVES The individuals of Canada needed positive news. They sought after the best and understood the most exceedingly awful. Uplifting news brought trust that the war would be over sooner, and awful news further imparted the need to continue battling for those lost. Canadian papers were chiefly positive in their announcing of the skirmish of the Atlantic. Negative news was possibly revealed when nessasary or self-evident. The sinking of Canadian boats and the loss of Canadian lives were constantly revealed as not being futile. Be that as it may, the papers were very fair in their subtleties. Expressions suc... Free Essays on Corvettes Vs. U Boats Free Essays on Corvettes Vs. U Boats How does today’s present day media contrast with past papers? How might past occasions be canvassed in today’s papers? What spot would papers have if the Battle of the Atlantic pursued on today? How do today’s papers contrast with advanced media? A long time from now will it be the printed page that students of history go to for data. The utilization of papers as essential archives has qualities and shortcomings that must be surveyed to decide their handiness to history specialists for look into. War time papers were one-sided and controlled to be utilized as purposeful publicity to impact open recognition. During World War Two it was Canada that was called upon by the partners to give the greater part of the security for vendor guards over the Atlantic. The effects of the Canadian military recorded by Canadian papers during wartime will be appeared to positively affect the confidence of the number of inhabitants in Canada and demonstrated that Canada was making an imperative commitment to the Allied war exertion. By first examining the positives and afterward the negatives of utilizing Canadian papers from 1939-1946 as recorded sources, with supporting proof from optional sources It will be indicated that Canada’s endeavors against German U-vessels during World War Two was a crucial part in the Allies triumph. also, without Canada’s assurance of the Atlantic caravans , triumph might not have been accomplished. POSITIVES The individuals of Canada needed positive news. They sought after the best and understood the most noticeably terrible. Uplifting news brought trust that the war would be over sooner, and awful news further imparted the need to continue battling for those lost. Canadian papers were principally positive in their detailing of the skirmish of the Atlantic. Negative news was possibly announced when nessasary or self-evident. The sinking of Canadian boats and the loss of Canadian lives were constantly announced as not being futile. Be that as it may, the papers were very decent in their subtleties. Expressions suc...

Saturday, August 22, 2020

Foreign Direct Investment In Nigeria

Remote Direct Investment In Nigeria The Nigeria economy has achieved the center pay status as indicated by the World Bank, with its plentiful load of regular assets and institutional turn of events and development in the nation. The Stock Exchange advertise in Nigeria is the second biggest in Africa. The GDP Purchasing Power Parity was positioned 31st in the World as toward the finish of 2011. The parity of installment indicated an exchange surplus with the United States which is her biggest outside financial specialist and a beneficiary of the biggest fare advertise for U.S. products. During theâ oil boomâ of the 1970s, Nigeria aggregated a profound remote obligation to fund key infrastructural ventures. In October 2005, Nigerian specialists had an exchange with its Paris Clubâ creditors and finished up on an understanding wherein Nigeria obligation was limited by roughly 60%. Nigeria in this way utilized piece of its oil benefits to pay the lingering 40%, discharging up at any rate $1.15â billion every year for n eediness decrease programs being done. History was recorded in Nigeria after the obligations were paid and was currently known as the principal African nation to settle up completely owed obligation to the Paris club adding up to an expected estimation of $30â billion. It is critical to realize that Petroleumâ plays an enormous job in the Nigerian economy, representing 40% of Gross Domestic Product (GDP) and 80% of Government income. The media transmission showcase in Nigeria is one of the World quickest developing quickest developing markets with major developing business sector administrators (like MTN, Etisalat, Zain and Globacom) who based their biggest and most productive focuses in the country. The government has as of late started extending this foundation toâ space based correspondences with a space satellite which is observed at the Nigerian National Space Research and Development Agency Headquarters in Abuja. The monetary assistance area has created because of the mix of worldwide and nearby banks, financier houses, insurance agencies and agents, resource the board organizations, private value assets and speculation banks. Uncontrolled expansion has happened on the Naira and the Central Bank of Nigeria (CBN) has been attempting to con trol the rate to stay beneath 10%, in 2011, CBN expanded loan fee, ascending from 6.25% to 12%. On 31 January 2012, CBN chose to keep up the key loan fee at 12%, so as to diminish the effect of swelling because of decrease in fuel appropriations. In spite of the fact that the, the expansion rate in Nigeria was recorded at 12.80 percent in July of 2012. The joblessness circumstance in Nigeria is as of now high simply like how it has influenced the worldwide world because of the monetary emergency as it was last revealed at 23.9 percent in 2011. 2.2 Foreign Direct Investment in Nigeria A definition contained in a critical position of Payment Manual (Washington, D.C. Worldwide Monetary Fund, 1997 and 1993) characterized Foreign direct speculation as venture finished through a durable administration enthusiasm of an association, undertaking or expert body working in a nation other than that of the financial specialist being referred to. Also, must have in any event 10% responsibility for association considered as FDI (Patterson et al 2004). Normally FDI are made by enormous global (MNEs) through securing or merger or the advancement of another office. The expansive range of all the MNEs is that they assume a predominant job in Research and Development by bringing new advancements into such nation and furthermore they have incredible impact on the economy they put resources into (Balaam and Veseth, 2008). The discussion of FDI has expanded because of the huge progression of FDI into both created and creating nation and its significance on the development in such econo mies and worldwide economy on the loose. The segments of FDI ought not be mixed up; this incorporates value capital, reinvested income and intra-organization credits. Value capital is the outside direct speculators net acquisition of the offers and advances of an endeavor in the nation of venture other than its own. Re contributed profit is a piece of a subsidiaries gaining gathering to the outside speculator that is reinvested in that venture. Also, intra-organization credits are short or long haul advances from parent firms to subsidiary endeavor or the other way around. 2.2.1Determinants of Foreign Direct Investment The financial determinants of internal FDI can be gathered for comforts purpose into three classes each mirroring the inspiration for putting resources into outside nations in explicit Nigeria. This incorporates asset chasing, advertise looking for and productivity chasing. Asset looking for is a main determinant on the grounds that the accessibility of common assets in the host nation decides whether such nation is blessed by the gods and if venture is conceivable. In earlier years the agribusiness part in Nigeria was blasting and filled in as an incredible type of speculation adventure in the economy as the profit collecting from it helped the financial development of the nation. Anyway as of late, the oil and gas industry has eclipsed the farming part and in this way ignored as assets and assets have been utilized to improve the oil and gas segment. Oil from that point forward has filled in as a tremendous road for remote financial specialists due to the wealth in the nation the i nflow to that part has been high and in this manner contributing about 40% to Gross local item, 90% of fares and 80% of government income. The pertinence of monetary determinant for pulling in advertise looking for FDI is the market size in supreme terms. Enormous market can oblige household and remote along these lines assisting with boosting firms creation to work on scale and extension economies and Nigeria has a wide market base. Productivity looking for determinants can be different structures that mirror the inspiration to contribute, for example, that accessibility of ease incompetent work in Nigeria. 2.2.2 Challenges of the Operating Environment for FDI A portion of the significant restrictions to pulling in interest in Nigeria incorporate disagreeable venture condition, irregularity in government arrangements, others are social indecencies, for example, weakness defilement, monetary and financial violations just as clashing approaches. The test along these lines is to turn around these: (I) The Capital market The Nigerian capital market was likewise not made sure about in the tumults of the worldwide monetary emergency, in April 2008; the market encountered a downturn throughout the entire existence of capital market activities in the nation. This remarkable sinking of the stocks constrained both outside and nearby financial specialists who had picked the benefit of the ideal profit for speculations on the stock trade started to hurry somewhere else in extraordinary uneasiness. (ii) Energy Because of the worldwide monetary emergency the interest for oil diminished, bringing about oil costs plunging from $140 per barrel in the second from last quarter of the year to $44, and being the chief wellspring of the countrys income worker. The remote stores dwindled from $65billion to $45billion inside a half year from the third to last the quarter of the year. Aside from the abovementioned, Nigerias high inclination for imports was additionally part of the explanations behind the quick lessened remote stores. In 2006, 2.5millions barrels every day were delivered and developed to about 3millions barrels every day. Shockingly the Niger River Delta brutality during this period cut off 600,000 barrels for every day. Besides, the absence of qualified specialized staff was an imperative, hijacking in the Delta additionally made selecting ostracize staff troublesome, particularly for the oil administrations organizations (iii) Power: Numerous methods of improving infrastructural improvement have been left upon by government yet at the same time without any result. Improvement of framework especially electric vitality has been and still stays a significant worry of financial specialists even regardless of the Power Reform Program, no gainful outcome has been accomplished (Bello 2011). The lacking foundation has forced high exchange cost for business and along these lines militating against development of the private segment 2.3 Foreign Direct Investment Flows This area examines and clarifies the example of Foreign Direct Investment stream in the World and in Nigeria. 2.3.1Trends and Pattern of FDI in the World The world economy has gone worldwide because of the progression of exchange, the breaking of business obstructions, mechanical headways, capital markets and the development of global products and enterprises or thoughts over the previous decades. Ayanwale (2007), many creating nations see FDI as a significant component in their system for monetary turn of events and this has prompted the expedient development of FDI around the globe. In creating nations, Mergers and acquisitions including private-to-private exchanges just as acquisitions through privatization turned into a significant vehicle for FDI (Kyaw, 2003). Along these lines, creating nations have had effect on the worldwide economy because of huge residential market, modest and talented work, low work expenses and exceptional yields on speculation particularly in the financial matters of industrialized states. This has prompted numerous nations improving their business atmosphere to pull in more FDI. Truth be told, one of the columns for propelling the new organization for Africas improvement (NEPAD) was to quicken FDI inflows to the locale (Funke and Nsouli, 2003). The pattern of FDI delineates in the chart beneath of the inflow of FDI in the previous twenty years as there has been an upward development from 1990 and a reduction in1999 then rose again in 2003 and kept on ascending until the diminishing again from 2007 and has stayed extremely low because of the world financial emergencies that has been progressing. Figure 2.1: World Foreign Direct Investment Inflow Source: World Development Indicators 2008 Fifty-seven new estimates influencing FDI were presented by forty African nations of which forty-nine among these measures energized internal FDI (UNCTAD, 2007). The expansion in FDI inflows generally reflected solid execution and moderately high financial development (UNCTAD, 2008). 30% of all out FDI inflows w

Thursday, July 23, 2020

Write Place, Write Time Ernest Hebert

Write Place, Write Time Ernest Hebert (Note: Ernest sent a note along with the photo: The picture, which I took with my phone camera is shaky, which in a way is appropriate to my description of my work space. Also, on a more personal note, I think he wrote an extremely modest bio. I can tell you that, at least in New Hampshire, Ernest Hebert is a legend, and I was thrilled that he agreed to participate.   LH) The first time I heard a word that I wanted to use for my work space was back in grad school when my poet friend Reg Gibbons referred to his work space as my office. Ah, I thought, thats it. The reason I cant write is I dont have an office. Of course most writers will understand that this kind of twisted reasoning is part of the career track. After a while you begin to recognize character flaws in yourself related to the trick-or-trick writing life, which leads to self-loathing, therapy, self-abuse, a novel, and if youre lucky self-forgiveness, which actually may be just more phony baloney rationalization. Such is the writers life. Ive had a number of offices since I started writing as a matter of spiritual life and death back in the 1970s, and I remember them with the fondness one reserves for former lovers, mentors, and pets. My office is my nest and my temple, and without it I am homeless. Unfortunately, it is also often a shit hole. I get a moment of peace of mind whenafter the rare occasion that I pick up, clean up, and straighten upI realize that my office can be beautiful and ordered. Too bad I cant write in that environment. My muse likes clutter until it looks the way it is at this moment as I typewriting instrument (laptop), empty beer bottle from last night, book (The Girl with Borrowed Wings by Rinsai Rosetti), head phones (which I use when I watch a repeat La Femme Nikita, Peta Wilson version), tooth brush (Im a compulsive dry brusher), pens, paper, doll yes man, magazines (Texas Highways, MacWorld) lamp (that I made out of firewood), 3000 MOTS, a childrens book of French words that is part of my p athetic attempt to regain a language I spoke when I was four and five years old and that I abandoned so I could fit in, which I never did. The view looking over the laptop is of the wood stove, boxes of kindling, cherry firewood that is very beautiful when you split it. Behind me is a desktop computer that I use for drawing images from my books. Besides the computer is a table holding a landline telephone, a modem, clumps of wires, a hand-carved wood tray containing keys that unlock objects long lost and forgotten, computer gizmos no longer relevant, a pencil sharpener that I screwed to the table top and that is now in the way. Above the table is book shelf holding DVDs, crap, manuscripts, magazines, and, yes, books. To my right is more clutter: manila files (I have no idea what is them), a printer, a hand vacuum cleaner (used only once since I bought it six months ago in hopes of become neater). Behind the printer table is a three foot long, two foot high wooden tool chest, on top of which is an Olivetti Lettera 35 manual typewriter that I keep for old times sake. The tool chest holds back a cord and an half of firewoodsugar maple, ash, cherry, red oakthat I cut, split, and stacked myself. Some day, no doubt I will chain saw part of body to feed the crows. To my left is a table that holds the MacAir that I use to type on when I am composing from my cot, which is beside the table. Below are boots, slippers, shoes, briefcase, bottle of booze, cheap plastic files containing yet more crap. Every office has to have cot or a couch, for napping, for musing, and for writing half here and half in la-la from the supine position. Over the cot is a crooked poster of Jack Kerouac holding a cat, a painting by Arthur Herrick, book shelf, crucifix left over from Catholic upbringing. At the moment the office is missing my iPad, which I gave away to my daughter when she visited a couple weeks ago. I am awaiting a new iPad, which I will use for hand-written notes. I actually prefer to write on yellow legal notepads, but its a pain in the ass to organize such notes. The iPad apps Touchwriter and Penultimate allow for the organization of handwritten notes, which is actually quite useless since I never look back at old notes, but is good for giving me the illusion of organization, which leads to false confidence which is almost as good as the real thing and is necessary for this writer to produce transitive verbs. Another missing item from my office is my collection of sticks. Back before my wife and I built a house in Westmoreland, NH, we lived in West Lebanon, NH, where we raised our two daughters. The girls and their friends had no respect for my literary career, so I was forced to build a faux cabin inside my garage to escape them. Along the edge of the ceiling I hung sticks, hundreds of them. I would cut them 16 1/2 inches long, notch the tops, tie a string round the notch, and hang sticks along the top of the walls. I thought they were very beautiful. When we moved I took the sticks down and burned them as kindling. Back in 1998 I had a tattoo made on the back of my hand of a stick with a string around it. It represents my identity as a maker: make a poem, make a novel, make an essay, make a drawing, make a wooden spoon, make a stick sculpture, make a mess. Oh, one more thing: cat. Every office should contain a cat. Ernest Heberts latest novel is Never Back Down, the life and loves  over fifty years  of Jack Landry, Franco-American working man. Sign up to Unusual Suspects to receive news and recommendations for mystery/thriller readers.

Friday, May 22, 2020

Teamwork Report - 862 Words

Diploma Report on Ensure Team Effectiveness Starbucks Corporation: Case Study in Teamwork Name: Jessie (Luyan) Wang âž ¢ Introduction This report is a case study of Starbucks’ teamwork practices. In the first stage, the overview background of Starbucks will be introduced. Secondly, the viewpoints of Starbucks and the strategies, which are used by the company to make their teamwork performance well, are going to discuss. Next, the effectiveness of Starbucks teamwork strategy will be point out. In the end, there is a conclusion about the effect of policies in motivation and teamwork. âž ¢ Table of Contents Overview of Starbucks Corporation 2 Starbucks’ viewpoints on teamwork and strategies to keep well relationship 3†¦show more content†¦Hoegl Gemuenden (2001) observed that the definition of teamwork is a social system including more than three people in an organization or context. These members identity others as one member of the team and they have the same goal. Robbins (2001) stated that the factors influencing teamwork are relation of leadership, roles, principles, status, size, composition and the power of agglomerate. The viewpoints and strategies on teamwork of Starbucks are listed as following: †¢ Starbucks establishes a well-developed system to keep good relationship between managers and employees. At first, the leaders of a retail shops use the same title â€Å"partner† as a basic level worker to narrow the gap of bureaucracy. Furthermore, they co-work in the first line to eliminate the distance between different statuses. [pic] †¢ Secondly, the numbers of employees are usually from three to six. Such a small size of a retail shop makes staffs acquaint with each other easily and deeply. In the co-working period, this helps a team to match different personalities and majors quickly to achieve well performance. [pic] †¢ Thirdly, the suggestions and complaints provided by employees are treated of equal importance. In the same way, they have a right to participate in the process of revising company policies as well as a manager. InShow MoreRelatedLeadership Teamwork In The Public Serv1685 Words   |  7 PagesDEPARTMENT OF SPORT PUBLIC SERVICES Edexcel Extended Diploma in Public Services Unit 2: Leadership Teamwork in the Public Services Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 describe theRead MoreTeamwork And Communication Of The Healthcare Field Essay1590 Words   |  7 PagesTeamwork and communication are very important in providing good quality care, especially in the healthcare field. 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Wednesday, May 6, 2020

Maxson Rose, a Truly “Rose Woman” Free Essays

Shuyang Ye Dr. Toni J. Morris ENGL 102 – 54 17. We will write a custom essay sample on Maxson Rose, a Truly â€Å"Rose Woman† or any similar topic only for you Order Now Feb. 2012 Maxson Rose, a Truly â€Å"Rose Woman† Roses are regarded as the most beloved flowers in the world, with its romantic meaning . In most occasions, rose represents love ,beauty and pleasure. Nevertheless, we seldom take rose into deep consideration. Regardless of its sweet side, this kind of flower with thorns shows its another unique characteristics—- dependent, and has a strong awareness of self-protection. The supporting role Maxson Rose in August Wilson’s play â€Å"Fences† takes on both sides of the characteristics of that flower. In the play, Rose puts the family’s unity at the most important place in her heart. Just as the title of the play Fences implies, she wants to build a fence around her family , not letting her family members hurt by others. She performs very well not only between Troy and Cory, but also Troy and Gabriel. From my point of view, she is a bridge between her husband and son. We know from the play that Troy spent 15 years in prison, and became very good at baseball during the time in prison. But he always lives in the past , he prevents his son playing football in school team just because , he doesn’t want his son do better job in the field where he has no chance to become successful . Rose demands once and once again to persuade Troy to permit Cory play the football , and she always stops the argument between Cory and Troy about football. At the same time , she shows her sincere sympathy to Troy’s disabled brother Gabriel. She gave biscuits to Gabe though he wandered off; she tries to persuade Troy not to t live in the house which is paid by Gabe’s disabled subsidies for granted; and she also stops Troy from sending Gabe to mental hospital. Furthermore, she really plays the roles as flowers, especially she finally decides to accept Troy’s illegitimate daughter Raynell, Instead of begrudging the stagnant situation, she choose to bravely confront with the cruel fact that her husband has love affair with another woman as a way of self-protection. She said to Troy: Okay, Troy†¦you’re right. I’ll take care of your baby for you†¦ ‘cause †¦like you say†¦she’s innocent†¦and you can’t visit the Sins of the father upon the child. A motherless child has got a hard time. (she takes the baby from him. ) From right now†¦ this child got a mother. But you a womanless man. (1613) Maxson Rose is an ever-dutiful 1950s-era housewife, devoting herself to her husband and her family. But she do not let her husband Troy walking all over her when she learns about Troy’s love affair with Alberta. Even though their marriage seems draw a close emotionally, Rose tries her best to show sincere motherly qualities to Troy and Alberta’s illegitimate daughter Raynell. And at the end of the play , it is this generous and tolerant woman calling family’s unity and asks other family members to forgive Troy. She is truly a rose woman. Work cited August, Wilson. Fences. Literature: Reading, Reacting, Writing. Ed. Laurie G. Kirszner and Stephen R. Mandell. 7th ed. Boston: Wadsworth, 2010. 1572-625. Print. How to cite Maxson Rose, a Truly â€Å"Rose Woman†, Essay examples

Monday, April 27, 2020

Tata Indica free essay sample

Inception Tata Motors Limited is Indias largest automobile company, with revenues of Rs. 24,000 crores (USD 5. 5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India..The companys manufacturing base is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch points. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The foundation of the companys growth over the last 50 years has been a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through R;D. We will write a custom essay sample on Tata Indica or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Established in 1966, the companys Engineering Research Centre, with 1,400 engineers and scientists, has developed pioneering technologies and products.Today the company has RD centers in Pune, Jamshedpur, Lucknow, in India. And not only this, it also has RD centers in South Korea, Spain, and the UK. The pace of new product development in Tata Motors has quickened. In 2005, the company created a new segment by launching the Tata Ace, Indias first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, the R;D centers of the company are also focusing on environment-friendly technologies in emissions and alternative fuels.GLOBAL PRESENCE Today, Tata branded vehicles can be seen in several countries like Europe, Africa, the Middle East, Australia, South East Asia and South Asia. So, Tata Motors is not only at the forefront of the Indian automobile industry, it is also one of Indias best known brands in international markets. Tata Motors is the first company from Indias engineering sector to be listed in the New York Stock Exchange (September 2004). It has also emerged as a global automotive company. In 2004, it acquired the Daewoo Commercial Vehicles Company, Koreas second largest truck maker.The rechristened Tata Daewoo Commercial Vehicles Company has already begun to launch new products. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispanos presence is being expanded in other markets. In 2006, the company formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches, to manufacture and assemble fully-built buses and coaches.Tata Motors already distributes and markets Fiat branded cars in India. To establish an industrial joint venture in India to manufacture passenger vehicles, engines and transmissions for the Indian and overseas markets; Tata Motors and the Fiat Group have recently signed a memorandum of understanding. The companys commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, Australia, South East Asia and South Asia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal. These acquisitions will further extend Tata Motors global footprint, established through exports since 1961. Product: TATA INDICA V2 The Brand value Indica, the first truly Indian car heralds India’s arrival on the global automobile arena. The company strives to make the Indica accessible to the value-seeking Indian, without compromises. It is a trustworthy, reliable car that appeals to the head as well as the heart. The brand is recognized as one of the strongest and most enduring of the past decade and has consistently figured amongst the most trusted brands in industry surveys.The Tata Indica catapulted the Indian automobile industry into the big league of the global arena. It has been created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence. Facts about Indica  · Tata Motors is the youngest passenger car company in the world.  · The car came into being – concept freeze to launch – in just 31 months.  · The name, Indica, was derived from two words – India’s Car.  · The Indica sold its second 100,000th car in a record period of less than 18 months. Indica’s investment of Rs. 19. 20 billion for a capacity of 150,000 cars achieved cash profits in its third year and net profits in its fourth.  · Indica catapulted Tata Motors as the second largest player in the Indian passenger vehicle market.  · In the Indian car industry, Indica Club is the largest brand loyalty program.  · Indica is instrumental in creating a Rs. 46 billion passenger car business for Tata Motors within five years of its launch.  · Indica investment became EVA positive in its fifth year – a rare distinction in the automobile world. As compared to others who manufacture lower B segment cars; Tata Motors (Telco) has drawn up a clear cut strategy that highlights the fact that their only competitor is Palio in the B segment. This is their USP in a market dominated by luxury and super premium cars. They expect demand from Spain, Malta, Italy and Portugal and are striving for markets in UK, Iran and China. Their Goal is the international market in the long term. They aim for 20 per cent of business from the international market. Realizing the potential of Indica, Telco modified the model and launched Indiva – a MPV concept – at the Geneva Auto Fair in Switzerland.The Tata Indica v2 sedan is likely to be launched in the second half of the next fiscal year. The Sedan has been styled by IDEA – the Italian design house that penned Indica. The result is a well-proportioned but conservative-looking midsize car. The invitation to the motoring media to â€Å"Go on, try them yourself† at the WesBank raceway in December 2005 contributed to the high level of media attention. This open and honest approach to communicating the value of their products served well for the ongoing building of the Tata brand in South Africa.Given the progress the Tata Group has made in the past 10 years and the scope for involvement and growth in numerous sectors in South Africa and rest of Africa, Tata can be expected to shift gears upwards soon. Ratan Tata has emphasized his group’s commitment to the South African market, commenting that â€Å"the arrival of our cars in South Africa is the fulfillment of a desire I have held since I first came here†¦ our countries can do much together and we are focusing seriously on our presence here – we will not take away but will add to South Africa. † ProductThough a late entrant, the Indica quickly established itself as the benchmark for the s egment. By offering exciting features, the car changed the rules of the category in Space, Power, Style, Safety and Economy for international market. The Indica ensured a pleasant ride and handling experience as it had features like wide large tyres, generous leg room and independent front and rear suspension. It developed a new segment of diesel small cars along with its petrol offering. The luggage space was also the best in its class. The rigid 980 kgs steel body of the car was rigorously tested at Indias first and only crash test facility.A collapsible steering wheel, impact absorbing bumpers, anti-submarine seats, crumple zones and side impact beams are just a few of the features that make the Indica one of the safest cars on the roads today. Savings are ensured with the fuel-efficient 1. 4L diesel engine, while the 1. 4L petrol engine is optimized for performance. The foray into the export markets with the Indica would commence only after meeting the initial requirements of the domestic market. However, the company will commence development of the export model, work on homologation and ensure that the car meets all the norms of the markets abroad.Indica features for international market:  · Collapsible steering column  · Side-impact beam  · Energy-absorbing crumple zones in the front  · Anti-submarine seats  · Child-safety locks on rear doors  · Laminated front and rear windshield glass Promotion ‘More car per car’ is the famous tagline of this product. The Indica’s positioning has remained consistent with the brands offering in an increasingly competitive market. The Indica is now synonymous with the word ‘More, by encapsulating the inherent product strengths and marrying them with the customer trait of desiring ‘More’.A promotion strategy for Indica v2 in international market is more or les s same as that of the Indian market. Media innovations have been a key to the success of the Indica. The positioning was strengthened with the successful launch of the Indica V2, which assumed the leadership position in the year of its launch. The Indica v2 was launched in the international market only through the press medium, with three diesel versions and a petrol version, and this campaign shattered many automobile advertising myths.The car was launched without any television advertising, but through high-impact newspaper ads, dominating the medium and delivering the desired impact. The campaign redefined the competition by keeping away from the ‘small car’ nomenclature. Headlines such as ‘You’ll never have to suffer a small car again’ assisted customers in distinguishing between their old choices and the Indica. This, in effect, placed the Indica on the pedestal of leadership, set to change the rules of the game. A recent campaign for the Indica V2 has helped in building the product on the rational platform and adds an emotional layer. Anchored on the insight ‘It’s only human to want more’, the campaign revolves around interesting candid moments in the daily lives of normal everyday people who desire more; be it a boy wanting the other boy’s bigger lollipop, or a baby crying when her parents stop driving her around in the Indica V2. The latest campaign moves to the ‘Even more car per car’ positioning. Place Tata automobile group have a very large distribution network all over the world. Tata Indica v2 is exported and assembled in many countries. South Africa has an assembling unit for consumer vehicles.Other places where the company’s products (Tata Indica) are exported and in some assembled also are mentioned below:  · Africa :- Algeria , Angola , Ethiopia , Ghana , Kenya , Mauritius , Sudan , Uganda , South Africa , Senegal etc.  · Europe: Greece, Hungary, Italy, Malta, Portugal, Spain, Switzerland, UK and Ireland.  · CIS : Belarus, Russia, Ukraine.  · Asia: Bangladesh, Malaysia, Sri-Lanka, Nepal, Bhutan.  · Australia continent Price: Tata Motors adopted a competitive pricing strategy for Indica in the global market. Prices were fixed on the basis of the norms prevailing in the international market.Also the prices offered by their competitors like Toyota, Ford, Fiat, were kept in mind while deciding the prices. Brand Image Indica, the first truly Indian car heralds India’s arrival on the global automobile arena. It strives to make the Indica accessible to the value-seeking Indian, without compromises. A trustworthy, reliable car that appeals to the head as well as the heart. Truly ‘More car per car’ the brand has consistently figured amongst the most trusted brands in industry surveys and is recognized as one of the strongest and most enduring of the past decade.Created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence, the Tata Indica catapulted the Indian as well as automobile industry into the big league of the global arena. For Indica V2 brand building, Tata Engineering roll out media blitz Tata Engineering is all set to launch an aggressive multi-media ad campaign, in a bid to boost sales and build the brand image of its new launch, Tata Indica V2.While launching the Indica V2 in international market, the company had released only announcement ads to create awareness for the new launch. And now to promote Indica V2, the company plans to roll out a media blitz. The main objective of the multi-media campaign is to further build perfect global brand image for Indica V2 in highly competitive international market or global automobile market. And the new media blitz will include a print campaign, comprising a series of press advertisements, outdoor-media campaign, television commercials and ground promotions.

Thursday, March 19, 2020

Our Right to Drugs essays

Our Right to Drugs essays "Please, sir. . . may I have some more?" The Analysis of a Paternalistic Government A Report on Our Right to Drugs by Thomas Szasz You might be tempted to label Thomas Szasz, author of Our Right to Drugs, The Case for a Free Market, a counter-culture hippie. However, this analysis couldnt be further from the truth. Szasz, a Professor Emeritus of Psychiatry at the State University of New York Health Science Center in Syracuse, is a major supporter of civil liberties. He sees the so-called "War on Drugs" as one of the worst atrocities that the American Government has perpetrated on its people. Szasz contends that the prohibition of certain drugs, including common prescription drugs, is nothing more than the government telling the people that "father knows best". It is this paternalistic attitude that Szasz finds so oppressive. Mr. Szasz makes three key arguments throughout his book. First, the "War on Drugs" is a failure and can never succeed. It should be stopped immediately. Second, drug legalization is not a viable answer. It would only turn into another attempt by the government to control drugs and would not be any more of a free market than the current system of drug prohibition. Third, he proposes a solution. The solution is to end all drug regulation by the government; in effect, creating a free market for drugs. He doesnt stop at illicit drugs, however. He also includes prescription drugs in this solution as well. He sees the governments drug control policy as an attempt by the government to control its population, much like a parent controls his/her children. In order to get at what Mr. Szasz is saying, we must first examine his definition of what a free market is. Szasz defines the free market as "the right of every competent adult to trade in goods and services." (Szasz, page 2). In other words, he is outlining a laissez-faire system of the free market. Szasz contends that the ...